HIDOU一家年轻化鸡尾酒品牌，主打朋友们聚在一起开心喝酒。
如何打破传统酒局的沉闷。塑造年轻化酒局新体验？
造物起异团队提出通过增加游戏互动，让产品出圈出新。
造物起异团队提出通过增加游戏互动，让产品出圈出新。
01以符号增强象形识别，放大购买理由。
融合笑脸的形象进行品牌字体符号设计。
体现“诙谐搞怪、调皮娱乐”的品牌精神。
02多变酒怪瓶设计 鸡尾酒高级玩家 打通产品社交属性
式酒怪造型新奇古怪，可可爱爱。
这套造型设计是我们的产品延展的隐藏款，可以进行桌游，增加有趣的斗酒玩法。
融合笑脸的形象进行品牌字体符号设计。
体现“诙谐搞怪、调皮娱乐”的品牌精神。
02多变酒怪瓶设计 鸡尾酒高级玩家 打通产品社交属性
式酒怪造型新奇古怪，可可爱爱。
这套造型设计是我们的产品延展的隐藏款，可以进行桌游，增加有趣的斗酒玩法。
我们的玩法设计运用了飞行棋的竞技游戏模式，以酒当棋，玩家由四款式酒怪组成。四个人各拿一罐不同的酒和同色骰子一起玩。转动骰子，按规则进行逆时针方向飞行。
绕一圈先回到终点者为胜。后到者罚酒，以此类推。
绕一圈先回到终点者为胜。后到者罚酒，以此类推。
03色彩与材质 用美拉德炙烤碰杯的快乐
年轻的情愫、燃烧的热情仿佛黄昏时的落日浸入海面的瞬间，冷与火的相融，给人以无限想象。
以美拉德色系为产品包装主色调，浓烈的撞色搭配，中性平衡中增加活跃感表达独立与不羁的个性。
年轻的情愫、燃烧的热情仿佛黄昏时的落日浸入海面的瞬间，冷与火的相融，给人以无限想象。
以美拉德色系为产品包装主色调，浓烈的撞色搭配，中性平衡中增加活跃感表达独立与不羁的个性。
透明PET易拉罐材质设计，是结合产品特点进行打造的，酒的色彩明亮纯粹，在灯光里闪闪发光。
四色鸡尾酒组合，融合少女恋爱感的插画，以通透的瓶身表达“打破沉静更清爽”的视觉体验。
四色鸡尾酒组合，融合少女恋爱感的插画，以通透的瓶身表达“打破沉静更清爽”的视觉体验。
HIDOU is a young cocktail brand that focuses on bringing friends together to have fun drinking together.
How to break the dullness of the traditional wine game. Shape a new experience for a youthful wine bureau?
zwqy.lab proposes to make new products out of the circle by increasing game interaction.
zwqy.lab proposes to make new products out of the circle by increasing game interaction.
01 Use symbols to enhance pictographic recognition and amplify the reasons for purchasing.
Integrate the image of a smiling face into the brand font symbol design.Reflecting the brand spirit of "humorous, naughty entertainment".
02 Changeable wine bottle design, Cocktail advanced player Open up product social attributes
The shape of the wine monster is novel, weird and cute.
This set of styling designs is a hidden extension of our product, which can be used for board games and adds interesting drinking-fighting gameplay.Our gameplay design uses the competitive game mode of flying chess, using wine as chess, and the players are composed of four types of wine monsters.Four people each play with a different can of wine and dice of the same color. Turn the dice and fly counterclockwise according to the rules.The first person to return to the finish line in a circle wins. Those who arrive later will be fined with alcohol, and so on.
Integrate the image of a smiling face into the brand font symbol design.Reflecting the brand spirit of "humorous, naughty entertainment".
02 Changeable wine bottle design, Cocktail advanced player Open up product social attributes
The shape of the wine monster is novel, weird and cute.
This set of styling designs is a hidden extension of our product, which can be used for board games and adds interesting drinking-fighting gameplay.Our gameplay design uses the competitive game mode of flying chess, using wine as chess, and the players are composed of four types of wine monsters.Four people each play with a different can of wine and dice of the same color. Turn the dice and fly counterclockwise according to the rules.The first person to return to the finish line in a circle wins. Those who arrive later will be fined with alcohol, and so on.
03Color and Material.The joy of clinking glasses with Maillard grilling
Young feelings and burning enthusiasm are like the moment when the setting sun dips into the sea at dusk. The compatibility of cold and fire, and the excess of enthusiasm, give people unlimited imagination.The Maillard color system is used as the main color of the product packaging, with strong contrasting colors, adding a sense of liveliness to the neutral balance to express independent and uninhibited personality.
The material design of the transparent PET can is created based on the characteristics of the product. The color of the wine is bright and pure, sparkling in the light.
The four-color cocktail combination, combined with the illustrations of a girl's love, uses a transparent bottle to express the visual experience of "breaking the silence and being more refreshing".
The four-color cocktail combination, combined with the illustrations of a girl's love, uses a transparent bottle to express the visual experience of "breaking the silence and being more refreshing".
work丨HIDOU packaging design (super symbol, brand design, product logo design, bottle design, packaging design, game play design)
Design Team｜zwqy.lab®
Chief Designer | Xiao Qiong. Lidin
Bottle Styling | Lidin
Visual presentation｜Xiao He
Design Assistant |Awei
Design Team｜zwqy.lab®
Chief Designer | Xiao Qiong. Lidin
Bottle Styling | Lidin
Visual presentation｜Xiao He
Design Assistant |Awei
